In order for a railway line to run effectively, there needs to be a full staff in the rail car and at the rail station. Indeed, without a full complement of personnel, a railway in the UK cannot run efficiently. Railways need to have train drivers, attendants to provide customer service, and engineering personnel in order to deal with problems in the middle of a trip. At the station, a railway needs to have ticket agents, security, and mechanics to deal with the various problems that an incoming train may have. The railway is a people-powered business and it is important to fill vacancies immediately. However, managers and human resources personnel at railways may not be familiar with the best ways to advertise employment opportunities.
Many railway professionals come through recruiting firms or through civil service opportunities, which allow an easy pipeline to new talent. While these methods are effective, railways need to learn how to advertise railway employment opportunities effectively. Self reliance in railway hiring is not only important as a competitive tool but it maintains the financial bottom line by cutting consulting fees. The first step in effective advertisement for railway work is to promote the lifestyle of the railway.
When young professionals think of train travel, they may have a view of train cars cutting through the countryside on their way from one small town to another. This view is an important recruiting tool because it is a perk of being on the railway. Employment opportunities should be couched in language that promotes the travel perks of working on the railway. Another important step for advertising railway vacancies is to emphasise the importance of railway work in the UK. While many people have chosen to travel by bus or automobile the last few decades, the railway is still a vital part of the UK economy. Graduates and young professionals may be leery about the future of the railway, as they may not have travelled by train in a long time.
Advertisements should point out that rail is still the preferred manner of transport for millions and used by corporations to move finished products. Finally, no employment advertisement is complete without financial particulars like wages and benefits. Workers may be impressed by the future of the railway or the opportunity to travel but often choosing a railway job comes down to tangible benefits. Advertisements for railway employment opportunities should include this information toward the end, as it is a fitting conclusion to an online or newspaper ad.
Wynnwith are a specialist engineering recruitment agency based in Woking, England. They provide a wide range of recruitment and managed services which include rail recruitment, aviation recruitment and defence recruitment solutions.
