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PR Trump Style
by Susan Harrow
If anyone knows how to toot his own horn it's Donald
Trump. How does he get away with it? How can you
follow in the footsteps of his success?
1. Balance Your Bragging with Boyishness.
Sure, Trump is a loud mouth, but he's also self-deprecating,
making fun of his hair, his bimbos, and his appetites.
He
let's you know that he knows he's being a braggart,
but it's all in good fun. You can do the same by
making light of your
foibles while touting your achievements.
2. Coin a phrase.
How many times had we heard the words *You're fired?*
before Trump used it in The Apprentice Boardroom?
Trump made the phrase new by using it in a surprising
way. Once he discovered its effectiveness he made
it his trademark. He's
fair, but tough. He walks his talk by making instant
decisions, then pointing that fat finger at one
of the unsuspecting apprentice hopefuls and uttering
the feared phrase. Is there an age old phrase you
can make yours by some unique gesture or by using
it in a surprising circumstance? Phrases are all
a part of branding. Find a few that suit you.
3. Do Something Outrageous.
The public loves a daredevil--be it with words or
actions. Trump lives large. He jets around in big
planes. He owns big
places. He has lovers with big bosoms. He has big
hair. While *bigger* isn't necessarily better, bigger
gets noticed. It's not my style, but maybe it's
yours.
Big comes with many faces. The public loves actions
that take courage--or a lot of money. What impresses
me isn't
money, but the adventuresome spirit. Adventure filmmaker
Scott Lindgren, who is considered one of the extreme
sport's
most prominent heroes, kayaked down the Tsango River
in Tibet. Navigating down it was likened to *snowboarding
down
Everest.* Lindgren is devoted to doing treks in
wild and challenging rivers in circumstances that
haven't been done
before. He's after a *pure* experience, and eschews
publicity and moneymaking. The irony is that he
gets both.
Ultimately, no matter how much publicity you want,
it's letting go of the need for it that will take
you to places that perhaps Trump or even Lindgren
have not gone.
Download the fr.ee teleclass *How to Become a 60
Second Soundbite Genius* to learn how to create
soundbites that
reporters and audiences love, avoid committing the
3 deal-breakers that automatically eliminate most
guests from
getting on national TV shows, tell captivating stories
to attract media and inspire audiences to buy.at:
http://tinyurl.com/6j4qq
Copyright (c) 2004 Susan Harrow, All Rights Reserved.
About the Author
Susan Harrow is a top media coach, marketing strategist
and author of *Sell Yourself Without Selling Your
Soul* (HarperCollins), *The Ultimate Guide to Getting
Booked on Oprah*, and *How You Can Get a 6-Figure
Book Advance.* Her clients include Fortune 500 CEOs,
millionaires, best-selling authors and successful
entrepreneurs who have appeared on Oprah, 60 Minutes,
TIME, USA Today, People, O, The Wall Street Journal,
Inc., and many others. |
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